This week on Barrel Room Chronicles I discover The Bitter Housewife and chat with Co-founder Genevieve Brazelton about her award-winning, all-natural cocktail bitters and ready-to-drink beverages. Then later in the show I catch up with my old friend Andy Smith, founder of The Scotch Club and discuss the history and growth of its chapters.
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For full show notes for this episode, visit Barrel Room Chronicles.
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Co-Founder and CMO
Genevieve Brazelton is the co-founder and CMO of The Bitter Housewife, the bitters brand inspiring people to make their own choices – starting with what they drink. The Bitter Housewife crafts award-winning, all-natural cocktail bitters and ready-to-drink beverages with a focus on balanced, bitter flavors that invite customers to explore new flavors and create their own combinations. The Bitter Housewife champions flavors first, all real ingredients, and the idea that drinks should be fun.
Growing up in and around restaurants, Genevieve’s greatest comforts have always been found in the kitchen. Genevieve spent her formative years in the Seattle food world, falling in love with the spirit of culinary discovery and the positive impact bold flavors can have. She understands that drinks provide an opportunity for fun and playfulness, and that something authentic is lost when cocktails take themselves too seriously.
Genevieve believes that drinks shouldn’t have rules – and neither should creation. The Bitter Housewife was born from a why not? moment of discovery, when Genevieve ventured to see whether she could create better-tasting bitters. She develops all of the brand’s bitters recipes herself. Genevieve uses her brand to educate consumers about what bitters are and how they can be used, as part of her commitment to making The Bitter Housewife accessible to cocktail geeks and bar novices alike. Genevieve hopes that her products will encourage customers to break the rules, try new things, and add a dash of bitterness for a well-balanced life.
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Founder, Scotch Club
In 2006, two habitual drammers, Andy Smith and Scott Saikley, began the Los Angeles Single Malt Scotch Whisky Club after years of appreciating scotch in tandem. In the days before social media a basic website was made, and after months of patience a group of FIVE finally met at Casey’s Irish Pub in Downtown LA. Soon LA Scotch Club became, and still is, the largest scotch focused club in the country. It has now expanded to other cities in California and beyond, still dedicated to its original charter:
• Meet new friends who enjoy scotch
• Share the expense of exploring new scotch
• Teach the less experienced
• Learn from the more experienced
• Drink scotch and have a great time doing it