## Good food and drink connect.
Good food and drink have the power to connect people in a way that transcends language, culture, and background. This is a theme that is explored in the podcast episode featuring Brian Summers of Tuning Spoon. Brian, a native Angeleno with a background in music and hospitality, has built his career around the idea that good food and drink are the greatest conduit to human connection.
From a young age, Brian was influenced by his mother's love for food and the way she approached cooking with mindfulness and care. This early exposure to the importance of food as a means of bringing people together shaped Brian's career path and led him to pursue a career in the hospitality industry. Through his work at some of LA's best craft cocktail bars and with spirit brands, Brian has honed his skills in creating brand experiences that resonate with audiences on a personal level.
The concept of "good food and drink connect" is not just a tagline for Brian, but a guiding principle that informs his work at Tuning Spoon. Through field marketing strategy, brand ambassador programs, experiential marketing events, and beverage programming for bars, hotels, and private clubs, Brian helps his clients create experiences that bring people together over delicious liquid. Whether it's a craft cocktail program or a tasting event, Brian's goal is to create connections and foster relationships through the shared enjoyment of food and drink.
In the podcast episode, Brian shares his whiskey journey and how his passion for music and hospitality led him to where he is today. As a native Angeleno, Brian's unique perspective on the power of good food and drink to connect people highlights the importance of community and shared experiences in the world of hospitality.
In conclusion, the podcast episode featuring Brian Summers of Tuning Spoon serves as a reminder of the profound impact that good food and drink can have on building relationships and fostering connections. Through his work, Brian exemplifies the idea that food and drink are not just sustenance, but a means of bringing people together and creating lasting memories. Good food and drink truly do connect us in ways that go beyond the plate and the glass, uniting us in shared experiences and moments of joy.
## Transition from restaurants to spirits.
Brian's journey from working in restaurants to becoming a brand ambassador for whiskeys showcases the diverse career opportunities available within the food and beverage industry. His transition highlights the importance of adaptability and a willingness to explore new opportunities in order to grow and evolve professionally.
Starting out as a teenager working at a chain restaurant, Brian gained valuable experience and developed a passion for the hospitality industry. His time at Claim Jumper not only provided him with the opportunity to meet his wife but also allowed him to form lasting friendships and connections with colleagues. As he progressed in his career, Brian had the chance to work at higher-end restaurants, further honing his skills and expanding his knowledge of food and drink.
The pivotal moment in Brian's career came when he had the opportunity to open a restaurant in LA called Comme Ca, where he was exposed to the world of craft cocktails and bartending. Working with renowned mixologist Sam Ross, Brian learned the art of crafting cocktails and developed a deep appreciation for spirits. This experience laid the foundation for his transition into the role of a brand ambassador for Balvenie and Glenfiddich, where he combined his love for hospitality with his passion for whiskey.
During his time as a brand ambassador, Brian had the opportunity to travel to Scotland and immerse himself in the world of whiskey production. Working at the Balvenie Distillery, he gained hands-on experience in distilling, cask building, and coopering, further deepening his knowledge and expertise in the spirits industry. This experience not only solidified his love for whiskey but also provided him with a unique perspective on the craftsmanship and dedication that goes into producing a quality spirit.
Overall, Brian's transition from restaurants to spirits exemplifies the importance of following one's passion and seizing opportunities for growth and development. His journey serves as an inspiration for aspiring professionals in the food and beverage industry, showcasing the endless possibilities for career advancement and personal fulfillment within the field. Through his dedication and hard work, Brian has carved out a successful career that combines his love for hospitality with his passion for spirits, creating a fulfilling and rewarding professional journey.
## Building brands through intimate tastings.
Brian's experience working for renowned spirits brands such as William Grant, Remy Martin, and Edrington provided him with valuable insights into the world of brand building. He learned the importance of understanding a brand's philosophy and values, as well as the significance of connecting with consumers on a deeper level. These experiences laid the foundation for his own venture, Tuning Spoon, where he now applies his knowledge and expertise to help brands grow and thrive in the competitive spirits market.
One of the key strategies Brian employs in building brands is through intimate tastings. These tastings provide a unique and personal experience for consumers, allowing them to connect with the brand on a more intimate level. By hosting events such as Negroni classes, Brandy tastings, and single malt scotch tastings, Brian creates a space where people can explore and appreciate the nuances of different spirits. Through these experiences, consumers not only learn about the history and production of the spirits but also develop a deeper appreciation for the craftsmanship and artistry that goes into creating them.
Intimate tastings also allow Brian to gauge consumer preferences and reactions firsthand. By observing people's reactions and seeing what excites them, Brian can tailor his approach and messaging to better resonate with his audience. This level of personalization and attention to detail is key in building a strong brand identity and fostering customer loyalty. By creating memorable and engaging experiences, Brian is able to create lasting connections with consumers, turning them into brand advocates who will spread the word and help grow the brand's presence in the market.
Looking ahead, Brian has ambitious plans for the future of Tuning Spoon. He aims to expand the reach of brands like La Escondida nationally and develop creative and emotionally intelligent programming that resonates with consumers on a deeper level. By partnering with larger suppliers and focusing on trade-facing initiatives, Brian hopes to elevate the spirits industry and inspire the next generation of professionals to carry the torch forward. Through education, innovation, and a deep understanding of consumer needs, Brian is paving the way for a more inclusive and engaging spirits industry.
In conclusion, Brian's approach to building brands through intimate tastings exemplifies the power of personal connection and experiential marketing in the spirits industry. By creating meaningful and memorable experiences for consumers, Brian is able to forge strong relationships, drive brand loyalty, and ultimately, grow the brands he works with. Through his passion, dedication, and innovative spirit, Brian is setting a new standard for brand building in the spirits industry, inspiring others to follow in his footsteps and embrace the power of intimate tastings as a tool for success.
## Homemade eggnog is worth it.
Homemade eggnog is worth it. This statement holds true when considering the meticulous process and attention to detail that goes into creating a truly exceptional batch of eggnog, as demonstrated by Brian in the podcast transcript. While store-bought eggnog may be convenient, there is a noticeable difference in taste and quality when compared to homemade eggnog made from scratch.
Brian's eggnog recipe is a labor of love that involves blending cognac, rum, and bourbon, infusing them individually with ingredients like sultanas, raisins, banana, vanilla bean, and baking spices. The use of different techniques such as heat, vibration, and ultrasonication in the infusion process highlights Brian's commitment to achieving a harmonious blend of flavors. The addition of unique elements like nori for an umami note showcases Brian's creativity and willingness to experiment in order to create a truly exceptional product.
The time and effort put into making homemade eggnog, as seen in Brian's three to four-day process, results in a rich and flavorful drink that is unmatched by store-bought alternatives. The aging process further enhances the complexity of the eggnog, allowing the flavors to meld together and develop over time. The use of high-quality spirits and meticulous sterilization techniques ensure that the eggnog is not only delicious but also safe for consumption.
The experience of enjoying homemade eggnog is not just about the taste, but also about the sense of tradition and craftsmanship that goes into making it. The act of sharing a glass of eggnog with friends and loved ones becomes a special occasion, a moment to savor and appreciate the effort that went into creating the drink. The nostalgia and warmth associated with homemade eggnog add to its appeal, making it a beloved holiday tradition for many.
In conclusion, homemade eggnog is worth it because it embodies the spirit of craftsmanship, tradition, and creativity. The time and dedication put into creating a batch of eggnog from scratch result in a drink that is truly special and memorable. By choosing to make homemade eggnog, individuals like Brian are able to experience the joy of creating something unique and delicious, a tradition that can be passed down and cherished for years to come.
## Eggnog with banana flavor twist.
Eggnog is a traditional holiday drink that is enjoyed by many during the festive season. It is typically made with eggs, cream, sugar, and spices such as nutmeg and cinnamon, and often includes alcohol such as rum or bourbon. However, in recent years, there has been a trend towards adding unique twists to this classic drink, such as the addition of banana flavor.
The podcast transcript highlights a conversation between two individuals who are tasting a homemade eggnog with a banana flavor twist. The eggnog is described as having a lot of flavor, with a banana-pudding-like taste that is both delicious and unique. The addition of bananas infused into the eggnog adds a new dimension to the traditional drink, creating a refreshing and unexpected twist.
One of the individuals in the podcast mentions that they have never had homemade eggnog before, and the experience of tasting it for the first time is a memorable one. They discuss the idea of using the banana-flavored eggnog to make a cheesecake, combining two beloved holiday treats into one decadent dessert. The idea of caramelized bananas on top of the cheesecake adds another layer of flavor and texture, creating a truly indulgent and festive dessert.
Overall, the conversation in the podcast highlights the creativity and experimentation that can be applied to traditional holiday recipes such as eggnog. By adding a banana flavor twist, individuals can create a unique and delicious drink that is sure to impress guests and add a special touch to holiday gatherings. Homemade eggnog with a banana flavor twist is a perfect example of how innovation and tradition can come together to create something truly special and memorable.
## Desserts and whiskey pair perfectly.
Additionally, the discussion about using vanilla wafer cookies for a crust in banana cream pie showcases how different flavors and textures can complement each other in desserts. The idea of incorporating these cookies into a crust for a banana pudding eggnog cheesecake is a creative and delicious way to combine different dessert elements into one decadent treat. This shows that desserts can be versatile and adaptable, allowing for endless possibilities when it comes to flavor combinations and presentation.
The podcast also emphasizes the importance of enjoying spirits responsibly, particularly when it comes to whiskey. Whiskey is a versatile spirit that can be enjoyed on its own or paired with desserts to enhance the overall dining experience. The idea of pairing whiskey with desserts is not a new concept, but it is one that continues to evolve and inspire creativity in the culinary world.
In conclusion, desserts and whiskey pair perfectly because they both offer a wide range of flavors and textures that can complement each other in unique and delicious ways. Whether it's adding a banana twist to eggnog or experimenting with different crusts for pies, the possibilities for combining desserts and whiskey are endless. By embracing creativity and innovation, individuals can create memorable and enjoyable culinary experiences that are sure to impress guests and elevate any holiday gathering. Cheers to desserts and whiskey - a match made in culinary heaven.
