Raj Alva

Born in Mangalore, India, Raj Alva arrived in Saginaw, Michigan as a young child, when his father moved to the US with $1,000 in his pocket and a resume in his hand. His father ultimately taught him that unrelenting hard work could change the course of his family’s lives, provide unique opportunities for those around him, and increase his ability to give back to others in meaningful ways. That lesson stuck.

A graduate of Michigan with a Harvard MBA, Raj Alva is described as the ultimate finance, investment and business building professional. That (and his passion for bourbon and sports) might explain why he and Eric Church became fast friends, then partners on a new whiskey brand.

For over 30 years, Raj says he’s done the work he had to do. Now he says it’s time to do the work he wants to do. And that includes building a revolutionary new whiskey brand that goes by the name of JYPSI.