Tripp Whitbeck

Founder & CEO

Tripp Whitbeck has been interested in the craft of creating fine, complex flavors and products for as long as he can remember. Throughout a varied career-path as a lawyer, a political operative, and a corporate salesman, Tripp always kept an eye out for great spirits to try and to have on his bar at home. Tripp even became a TAM-certified bartender in an effort to better understand how cocktails are made, and how important a great bartender can be to the customer experience. It was always a dream for him to start his own spirits business and in 2019, Tripp decided to pursue this full-time. He has assembled the best team he could find – from bottle and cork artisans to operational consultants – to bring the finished product to fruition.