The Rebirth of McConnell’s Irish Whisky: Season 2 Finale Part 2 with John Kelly, Graeme Millar, Sarah Kennedy, Jim Ingram & Ray Gallen

00:00:00
You. It is 05:00 somewhere and you've tuned into season two, episode 22, the second half of barrel Room Chronicles season two finale. For those of you who'd like to watch this episode, I highly recommend it. We're live in Belfast, Northern Ireland. You can view season two on our website, YouTube, Spotify, zencaster and whiskeynetwork.net.

00:00:18
I'm Kerry Moynahan, and in today's tales from the still, I speak with McConnell, Whiskey's head distiller Graeme Miller and CEO John Kelly from a very noisy distillery construction site at the Kremlin Road jail in Belfast. But before I don my hard hat, Sarah Kennedy takes me to the friend at hand whiskey shop and museum for today's tavern talk, where I speak with the whiskey novice himself, Jim Ingram, and his co worker Ray gallon. Then later in the show, I sit down with Sarah Kennedy to finally taste McConnell's whiskey. Stay with us.

00:00:52
Don't touch that device. We'll be right back with tavern talk.

00:00:57
Tua, from the old Irish for family or nation, is a conical shaped nosing and tasting glass for whiskey that functions superbly by concentrating and capturing all the aromas and flavors that make irish whiskey unique. The generosity of irish spirit is reflected in the enhanced capacity of this beautiful unleaded crystal glass, delivering a more generous drinking experience. With the rebirth of irish whiskey production, the development of new world class distilleries and visitor centres, and the development of the irish whiskey tourism trail, it's time for contemporary glass to become the iconic symbol unifying irish whiskey drinkers around the world. Tua, the irish whiskey glass.

00:01:49
Hi, Jim. How are you, Kerry? I'm very well, thank you for asking. Oh, thanks for having us come in here. This is the best little shop I've ever seen.

00:01:55
It's got ancient whiskey, it's got new whiskey, it's got the friends at hand whiskey, which I want to ask you about, and of course, McConnell's whiskey, which I can't wait to taste later with Sarah. Now, tell me about this shop. When did it open? How long has it been here and what's the history behind it? This shop opened in 2016.

00:02:14
It's owned by a gentleman here in Belfast called Willie Jack, who's a big proponent. He really, really promotes Belfast in general. But he's a collector. He's a whiskey man. He knows old whiskey, he knows new whiskey.

00:02:30
And I remember I knew the man long before he opened the shop. And I remember him telling me the story of the friend at hand. Here's what it's going to be here's what it's going to look like. Here's what. And I hadn't a clue what he was talking about because he explains things in such a way.

00:02:44
I consider him an eccentric genius. He talks about things in such a way that his head's working at 200 miles an hour. So he explained it, couldn't figure out what was going on. When I seen it open, I couldn't believe it. It was better than I could ever have believed it was going to be because just as a.

00:03:04
It's almost Harry Potter esque is the way I think of it, and to the point where it has been said, and it has been said recently, that you don't choose a whiskey in here, the whiskey chooses you. That sounds like the ones to me. So, yes, all, I mean, we have so many operating distilleries in Ireland now. It's so great to see Ireland back on the whiskey map. And I mean, as many as we have on our shelves, we still don't even represent every distillery that's out there.

00:03:30
Wow. Okay, so tell me about this wall back here. It looks like it's almost all Middleton. That is the full Middleton Barry Crockett selection from its birth right through until we have 2021 heading down here. So 1984, it started, and I don't know whether they thought it was going to be a series at that point.

00:03:51
So 1984 isn't actually stamped on the first bottle. Okay. But every year after that, signed by Barry Carrot, they had the stiller down there at the time. Wow. And right through, as I say, until 2021.

00:04:03
So what do you think? Is your oldest whiskey in the shop. In the for sale or museum part of museum part of things? We would go back, we're back to very early red breasts. So that was 1912.

00:04:19
Red breast appeared on the map first. So we've some of the very, very early additions of them. We have bottles which I'm sure are older than that, into the late 19th century. Wow. Very hard to date some of them.

00:04:31
We've had this debate about when the e was invented, when the e was added to irish whiskey, and whether that would perhaps date them. But we have even spoken to some historians who can't quite nail that date down as to when that e was added. So if we knew that, then we could probably date the bottles. Got it. And I see over there you had a really old original McConnell with that one.

00:04:55
How old is that one? That would be going back. That would probably be going back into the late 19th century. I mean, McConnells. McConnell's had a couple of fires in the early 20th century, and the second one of them was 1909.

00:05:11
So you're looking probably prior to that, then that bottle is from or around that time. And then how many bottles in here are for the museum only? There's over 400 different bottles of whiskey in the museum. Okay. And that's not the owner's full collection.

00:05:31
I see you're starting some construction in the back there. What's happening next door? That is going to be the museum. That will be a museum. A whiskey museum and a half, because it's taking what we have now, adding the rest of his collection.

00:05:47
Plus, as I said, he's a big supporter of Belfast itself. He tries to promote Belfast, so he has an awful lot of curiosities, et cetera, from Belfast history. So it'll be the museum down the back. High class, high end tasting room. Very cool.

00:06:03
Okay, now, I would love to hear more about the friend at hand. You have your own whiskey here. Now, can anybody get this anywhere, or can you only get it? You can only get this in the friend at hand shop. It's a 13 year old single malt produced.

00:06:15
The spirit was produced by Bush Mills, but it's selected by us. Bald, especially for us. It's 13 in the series, and they all get 13 years in ex bourbon casks. And then we have a few with finishes. We have a Kerry finish.

00:06:30
We have a red wine finish. We have a peat one. We have a cask strength. Everyone comes with their own story, and they're probably the. Well, I would say they are the best seller in the shop simply because they're hard to get.

00:06:42
And as someone said earlier, when someone buys the first bottle, they buy it on a chance, almost. But when they taste the whiskey and realize how good it is, then they come back for a second. And how long have you guys been producing this one? The series started when the shop opened in 2016, and we've added to it just in the six years that the shop has been open. The series has built up and built up and built up and to the point where the series should have been complete by now.

00:07:09
But when Covid hit lockdowns, et cetera, everything sort of got held back a little. So we're still one ball short of the complete series. Do you guys know when that one's going to come out? Hopefully early next year. Hopefully 2023.

00:07:24
Early 2023 is the aim. Okay, well, thank you so much for your time. You're very welcome, Kerry. Thank you.

00:07:33
Hi, Ray. How are you? I'm grand, Kerry. How are you? Good.

00:07:36
So I was talking to Jim earlier about the shop, and I just love it. And now we're looking at what I call the Harry Potter stairs with whiskey instead of his room. And you started working here when the shop opened? About six years ago. And I've been here since the very first day.

00:07:51
So were you always a whiskey entrepreneur or whiskey? I was a bar man. I've been a bar man since I was 16 years of age and obviously have a knowledge of whiskey. Okay, what is your favorite whiskey? That's a hard one.

00:08:06
It is, exactly. But, well, working in the shop, I always say to everybody, you should never have one favorite whiskey, because to me, the joy of drinking whiskey is playing around with different flavors. I agree with that. In this bar. I mean, in this shop, do you have one bottle in here that you admire the most out of the collection of history ones?

00:08:29
No, because I feel it's very unfair to pick on one and say, that's the best whiskey in the shop. Now, don't get me wrong, I have a top ten. Okay. But which one I would pick as being number one, I would vary. So tell me a little bit about the neighborhood.

00:08:44
I know this is an older part, and there's a lot of history in this area. Tell me why. Maybe this area was picked for this spot, for this shop. Yeah. This area is called the cathedral Quarter.

00:08:56
Smaller area. It's called the half bap. And there was lots of little bonded warehouses or distilleries in around the area. In 1900, there was 13 different Belfast whiskeys, and most of them were based around this area. No, 13.

00:09:11
Oh, 13. In 1900, there was 13 distilleries that had Belfast whiskeys. Belfast whiskey. Belfast whiskey. Exactly.

00:09:18
And even Bush Mills's head offices was literally just across the road from us. Wow. So in Belfast, they haven't had a distillery in how long? A hundred years. Exactly.

00:09:32
But next year, there should be two opening. Which two are those? McConnell's and Titanic are both going to be. Okay, great. So tell me about.

00:09:43
You just said the two whiskeys that are coming in are McConnell's and Titanic. Now, tell me about McConnell's. McConnell's was here before. Yes. McConnell's was an old chromic distillery just the other side of the lagon on Ravenhill Road.

00:09:54
And it's been long gone. Been gone 100 years. But it has now been resurrected. The name McConnell's has now been resurrected again. They are building a distillery in Crumblin Road jail.

00:10:05
It's going to be fantastic. It's going to have a visitor center. It's going to have a gift shop. You're going to be able to walk around and see the whole distilling process. Oh, it's going to be fantastic and great for Belfast.

00:10:14
That's great. Are you going to try to be there when they bring the pot stills through the roof? I have been invited through the opening. Exactly. Well, Ray, thank you so much for taking the time to talk to us.

00:10:22
Carrie, thanks a million. Tavern talk will continue in a moment with McConnell's brand manager, Sarah Kennedy.

00:10:31
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00:11:33
All right, so I think it's time we start tasting these. Let me give you my glass here. My McConnell's glass. Beautiful irish glass. Yeah, that's the Tua glass.

00:11:41
It's the irish whiskey glass. It's the answer to the glen. Karen. I think it's prettier. It is really pretty.

00:11:48
Sorry, Glenn. Karen, it's made by a girl called Rosie and she's just fabulous female in the irish whiskey industry. All right, let's taste this. Yeah. Well, the cilantro.

00:11:57
Cilantro. Let's do a nose. So on the nose again, it is a blended irish whiskey and it's five years old and it's aged for those five years in first fill bourbon casks. I was going to say, I smell bourbon on here. So you do get the bourbon nose as well.

00:12:14
It's a little vanilla, little flower, little. Yeah. I'm going to let you say it and then I'll. No, you say it. I'm no good at, I'm so bad at that part.

00:12:24
So you do get a lot of. Until they're strawberry. We have this running joke, because the other day, there was something. I'm like, am I getting strawberry? And they all looked at me like I was crazy.

00:12:33
And he said, banana. I said, oh, maybe it's strawberry. Banana. Strawberry as well. You do get that a lot.

00:12:39
And because the strain of yeast that's used in irish whiskey, you get a lot of fruit. Yeah. So I get. Do you know, like, honeydew melon? Yes.

00:12:48
Freshly cut honeydew melon. A little cantaloupe, too. Yeah. Also, it is a bit of a floral note on there, which we do prepare. I'm going in.

00:13:03
Oh, my. That's a lovely blend. It is. So it's a little bit longer than it is our standard blend. It's our core product.

00:13:14
Five years old instead of the three years old we put the age statement on the bottle. It's also 42% abv or 84 proof. So slightly higher abv than some of the blended whiskeys in the category. That would be 40% or 80 proof. And it just has some of those characteristics come through a little bit more.

00:13:37
So the spiciness really comes through in the end. It has a grassy note on the palate with a spicy kick at the end. Does this have any single pot in it? It doesn't. It's a full blend of irish grain and irish malt.

00:13:50
Okay. It's the grain, then, because the grassy. Note is probably coming from the grain. Yeah, the green. So it's 40% malted barley and 60% Graeme whiskey.

00:14:00
That's delicious. Yeah. I respect the blends, and I think if you can make a good blend, then you're amazing, because you have to not only get the flavor profile of your one single malt, but then everything else that you're getting, and you have to perfectly be able to blend it into one flavor. So I think it's really hard. So if you can do a really good blend.

00:14:22
Yes, it's fantastic. And this is really good. I'm very impressed, because blended whiskey, I think, sometimes gets a bit of a bad rep, because I think there's an art that comes to a blend. You need to make sure that the two components really match each other. Also, if you're just going, oh, let's just sell some stuff and pouring it together.

00:14:39
And those are the types, the ones that I could afford. Those were what they were. But now, as I've gotten into the more mature blends, people are doing a really good job. You Guys did a fine job with that. Can we try this one.

00:14:49
I'm really interested in your opinion on this one. Yes. Because this is a bit of an experiment for us in that we didn't really change very much other than the cask finishing. So pour some of this one. So this one's also a blend.

00:15:03
This is also a blend. It is. Oh, I do smell the Kerry notes on that. It's very heavy Kerry. So, as I said, it's a bit of an experiment in that we've kept.

00:15:14
The blend is the same. It's five years old as well. It's just got an extra six months in an oloraso Kerry cask. And they're old Olarasso Kerry butts that we sourced from Portugal. They're spanish olorasso Kerry butts.

00:15:27
They're around 26 year old Kerry butts. So there's lots of heavy notes in there. It's got a really good color, too. You can see the difference in the color. Yeah.

00:15:34
It is a bit more rustic, too. It's non chill filtered. The first product is chill filtered. Second product isn't chill filtered. That would explain why it's a little more oily on the glass.

00:15:43
Yeah. It's also got a little bit of a huge hit. Yeah. Okay, let's do it. Let's do it.

00:15:53
Amaze balls. Yeah. So the flavor changes completely. Oh, yeah. So it's basically the same juice, same component.

00:16:01
Yeah. That's crazy different. And it kind of shows you. That's what I mean by innovation. And a little bit of story, the late finish.

00:16:09
There's a chocolate and a bit of a leathery note. There's a leathery sort of raisin note, too, as well. Comes raisin. That's it. Yeah.

00:16:19
And it's 46% abv, so it's higher abv, just slightly, because he wanted the product to be non shelf filter. But it's a fab whiskey, and it does show you the difference that a cask can do to a blended. How many months did you say it was finished? Six. Six.

00:16:36
Wow. Just only six? And it's that big a difference. It's first fill, though, so you really get those notes come through really punchy. And it's just worth noting as well, because I know you've traveled the whole way from LA, that McConnell's is available in all 50 states.

00:16:50
That is a feat of itself, because we have this stupid three tier system, which is still left over from prohibition. And I know Americans that don't have their products in all 50 states. Yeah, well, that's what I mean. I think it's brilliant, because anyone who kind of follows me on Instagram or anyone who ask me where to get it and they're in America, it's very easy for me. You go on the website, put your zip code in and it tells you exactly where to buy it.

00:17:12
It's a bit harder in some of the markets across Europe because we don't have that data to be able to tell someone exactly where to get it, but we can in the US. Up next, we'll be on location in some loud places, but we've done our best to filter out the excess noise. Tales from the still is next. I'm here at McDonald's distillery in an old jail from 18 46 46. It's now turning into a distillery.

00:17:38
I'm here with Graeme Miller, who's the Amasson distillery, and John Kelly, who's the head of this whole project. Thank you and welcome. Thank you. We're here today. As you can hear in the background, a lot of construction is going on.

00:17:53
I was visiting the McConnell's distillery construction site to watch the lowering of the mash ton and the pot stills through the roof of the jail, as well as to get a tour of the distillery and try to interview John and Graeme. I started the interview by asking John why he decided to start working on the project when McConnell's began its resurrection and how long the construction had been going on for. The project's been going on for a few years. I'm from north Belfast. I actually went to school literally just over the prison wall from where we're sitting now.

00:18:22
Between 1983 and 1990. This was a fully operational jail back in those days. And we were chatting earlier. I told you that at one point, I remember one month's time, the prisoners had actually scaled the walls onto the roof of the building. So I'm from north Belfast.

00:18:39
I love this part of the city. I've been in this industry for over 30 years. So kind of in the beer side and in the spirit side. Worked for Diageo for quite a long time, worked for an irish whiskey company in the south of Ireland. And I was approached a few years ago, told about the project and how could I not get involved in such a wonderful opportunity?

00:19:04
My industry, my part of Belfast. And here we are doing our bit to bring the distilling of irish whiskey back to Belfast. And then Graeme, how did you get involved? Well, I've been distilling for quite a number of years and whenever John spoke to me initially, I have to say I was maybe a little reticent about making a move but after about five minutes, it convinced me that was a good idea. It was very persuasive.

00:19:37
And where did you move from? So I was the distiller at Eckmanville Distillery. So Dunville's whiskey and John Duckston will probably be my two sort of closest brands that I've been involved with there. And again from startup. But like John also, I was with Diazio for a number of years and I was involved with Captain Moynahan's rum distillery in St Croix in the SVI.

00:20:02
With that as a startup mean again for me, I grew up only a couple of miles from where John grew up, north Belfast. For me, this is so special just to be able to do this in this place. And the liquid that we create from here will be unique from this place. So you guys have two expressions out right now. They're both five year.

00:20:26
And where are you getting those made currently? While this showing in production, we have a long term agreement with the Great Northern distillery who distilled and matured for us. We're quite unique in that we buy all of our liquid as new foe and then we mature over the course of the five years. Then Graeme looks after all of that process, plus the bottling, the maturation for the Kerry finish. In the future, we'll also be bringing aged irish whiskey into the portfolio, so we will talk to you more about that in the coming months.

00:21:05
Since it was becoming more and more obvious the workers weren't going to take a break anytime soon, we decided to end the interview early and continue on with the tour. They showed me several of the rooms and what plans they had for each of the spaces. Up next, John gives us a virtual tour of what the distillery should look like upon its completion. Stay with us. There's nothing better than the smell of coffee in the morning.

00:21:26
What if you could enjoy a coffee subscription of fresh roasted specialty coffee while making a difference in the lives of farmers that grew up it? What if you also had access to a virtual coffee community of other coffee lovers and the coffee farmer and roaster? That's all part of the farm to cup coffee club subscription at unleashed coffee. Subscribe today unleashedcoffee.com. All right, well, look, the great news is, Kerry, we are on schedule with our construction to open in the autumn or the fall of this year.

00:22:05
So our hope and expectation is to be opening the McConnell's distillery and visitor experience in October or November of 2023. In terms of what we've got to offer you, the building is actually on three floors. We've got the ground floor reception area. You then step up onto the first floor, where we cover off the kind of milling and mashing. And then lastly, you'll move into the second floor, where we'll do all of the kind of vip tasting, the cocktail and blending experience, and the bar and event space.

00:22:40
So an experiential opportunity across three floors here in north Belfast. What we're looking at now is the plan for the ground floor. You'll come in through the entrance, the retail area, ticketing retail will be right in front of you. Also an opportunity for purchasing merchandise for McConnell's and then gathering maybe for a coffee or an irish coffee or a Belfast coffee before you take the actual tour experience. So this is what it's going to look like.

00:23:15
Lovely kind of soft furnishing. You can see these kind of steel structures which are really holding the building up at the moment. Keep in mind that this was a victorian prison. All of the lines that you're seeing in this particular slide actually were the lines of the cells that we had in here. So in terms of the construction of the building, we've removed all of the cells.

00:23:43
And this visual is a great visual where it kind of demonstrates how we're holding the building up. We're really using these kind of steel structures to be a focal point for the McConnell's brand. And these will be colored exactly as per the label on our five year old blend. You can see in this particular picture that we've also kept the steel staircase that once would have been used by the prisoners at the Crumblin Road jail, which was built in 1846. So where possible, we're absolutely keeping those kind of elements that we have from the days of the jail.

00:24:21
And then you're going to move up into the first floor. And as you move into the first floor, the first room that you're going to get to is the McConnell's boardroom, set back in the 18 hundreds. You've got John and James McConnell there. The silhouettes of those two great men who, along with their mother, kind of brought the brand to the fore here in Belfast and to all of the four corners of the world. So the tour group will gather here.

00:24:52
The tour size will be somewhere between 16 and 20 people. And the tour guide will use this particular space to talk all about the McConnell's brand, how it was born in Belfast in 1776, making it one of the oldest brands in the irish whiskey category. So old, in fact, that it predates the introduction of the letter e. And therefore, we don't have e in the spelling of whiskey. Because we predate that.

00:25:23
So all of the history of the brand will be talked about here. And the fact that today we have two award winning releases, our five year old blend and our Kerry Cask finish. We'll talk about the copper pot stills, the production of triple distilled, single malt irish whiskey. And that's what the McConnell's distillery will become world renowned for. One more time, we're going to focus on producing single malt irish whiskey from the three copper pots that we've purchased from for sides.

00:26:03
And then you come out of the boardroom and we move into milling and mashing. And this is really where you start to see, feel, hear, smell, all of those great senses that you have. Whenever you visit a fully operational production facility, which is what J and J. McConnell's distillery will be, we have the opportunity to produce 500,000. That's a half a million lpas of single malt whiskey per year, 4 million bottles of our blended five year old.

00:26:40
The tour will progress through the whole kind of production facility. Looking at the milling and mashing, here's another visual of the grind machine here on the right hand side. An opportunity to kind of really taste the barley and the malt that's sitting here. So, again, very experiential.

00:27:05
Moving forward through the still house, then and again upwards to the second floor. So we've moved from the ground floor across the first floor, where you kind of see the whole manufacturing plant, and then upwards again to the second floor, where we'll take a look at maturation and tasting, and start to get into the experiential opportunities that we have in the visitor experience. We then move into a number of areas that can be added on to the tour as such. One is this vip tasting room. This we will probably call the governor's office.

00:27:43
Beautiful velvet seats here. A real opportunity for Graeme Miller, our master distiller, to talk to some of the vips who are visiting us, some of our distributor partners, and a lovely space for you to kind of sit and relax. Some of the premium age malts that we'll be introducing to the McConnell's portfolio. Moving forward, another visual here of the governor's office. You can see how in this particular visual, we really are trying to hold on to as much as possible of the geo facility that we're operating within.

00:28:17
So you can see the cage here behind. At the back of the visual, you can see the small cell windows to the right hand side. We really are trying to hold on to as much of the jail as is possible. And then we'd have two kind of experiential rooms. One, a cocktail experience.

00:28:36
Here you get the opportunity to kind of mix your own cocktails, learn what it's like to be a bartender, a mixologist, what are the preferred kind of serves for McConnell's? And that whole kind of opportunity to learn how to be a mixologist and learn how to mix McConnells with different kind of drinks, recipes. And then in this particular room, it's what we're calling our blending experience room. You'll learn a lot more about the three styles of irish whiskey, grain, malt and pot whiskey. And an opportunity to kind of introduce water to the product that's here and blend your own whiskeys effectively.

00:29:20
The cocktail room and the blending room are kind of a mirror image of each other. So again, you can see really well here how we're holding on to some of the traits of the GL from when it was built back in the 18 hundreds.

00:29:39
And that takes us further along the second floor towards our bar and event space. And the tour will finish here. So we've got a beautiful kind of opportunity for you to go relax after the tour, have a McConnell's. This bar and event space will also have other alcohol products available. But of course, we'll be encouraging people to, having tried the five year old, the Kerry or the age portfolio, to come and join us for one of our McConnells drinks that will be available here.

00:30:09
A wonderful area. Light streaming through glass floor. An opportunity to walk back up through the distillery so that you can see, hear, smell, all of the kind of things that are going on in our distillery, which will be just up the corridor from you. And then lastly, the Belfast Distillery Company boardroom, a space that we can utilize for corporate events, for our own team meetings, or to invite some of our distributor partners from around the world to hold their own events here. So that's it, Kerry.

00:30:44
A quick run through of the J. J. McConnell's distillery and visitor experience opening in the autumn of this year. We look forward to welcoming you and welcoming all of your fans that are out there. Thank you.

00:30:57
That's a wrap on season two. Join me next season with guests including Madu Kena from Andry indian single malt whiskey returning guest, Jesse Parker from Doc Swenson's whiskey, Alan Davis from Chambers Bay Distillery, Brian Summers from tuning Spoon and Joe Bennett from Old Soldier Distillery, to name a few. To learn more about McConnell's irish whiskey, see our website for today's show notes that does it for today's show. To read notes on this episode, or learn more about our guests, please visit barrelroomchronicles.com. Want to interact with the show or have questions for our guests?

00:31:31
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00:32:02
Last but not least, please enjoy your spirits responsibly. Thanks for joining me. Until next time. Solangeva. Barrel Room Chronicle Nichols is a production of first real entertainment and is distributed by Spotify for podcasters and is available on Spotify, Apple, Google, iHeartRadio, YouTube, Amazon and wherever you enjoy your favorite podcast.